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aisle with beverage bottles

Video on the shop floor

The competition on the shop floor is hard. A tough battle is delivered for every little bit of attention of the shopper (and consumer).

Where ‘in the past’ a discount action or a ‘two for the price of one’ was the only thing to try and win the favor of a shopper, nowadays it is more about brand experience and image. The usual means such as floor stickers and wobblers are rapidly complemented with many new ways to claim a moment of attention of the shopper.

As you can see in many other places in society, the experience becomes more important. The butcher understood this earlier on by giving you a slice of a sausage, nowadays you get tempted by activities and promo’s, tastings, give-aways and sweepstakes.

Video on the shop floor

Regaldisplay

As you can see in many other places in society, the experience becomes more important. The butcher understood this earlier on by giving you a slice of a sausage, nowadays you get tempted by activities and promo’s, tastings, give-aways and sweepstakes.

Video brings a better experience to the shop floor. Whether it is the grocery store or the hardware store, moving images attract attention. Retailers themselves are reluctant in using ways to show videos, the innovations are mainly driven from the brands and manufacturers.

A practical example is Alpro, well-known for the plant-based variation of dairy. The dairy business is a really competitive business, it is difficult to stand out. Through the clever use of a display with video, Alpro managed to achieve a growth of 20%. In that world those are huge numbers.

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